Digital Marketing isn’t an exact science. This becomes apparent once making an attempt to include both marketing and branding into one process. This methodology becomes a little tricky. On the one aspect, Search Engine Optimisation (SEO) side of marketing deals with the position of keywords and phrases. While content marketing and social media branding deals with customer loyalty in the digital culture. Incorporating each side exponantionly increase the chance of meeting all strategic and marketing targets.
When marketing online, there is a series of guidelines to be followed and used. These guidelines takes you to the right path of SEO, Content Marketing and Social Media Marketing. In general, SEO (keyword selection, on page seo and off page seo) ought to stay the main focus of any early stage marketing, Followed closely by content marketing, whether that be on your website blog, guest blogging on other sites or your own social media.
Branding and Business Name
For any business starting out with Digital Marketing, at first, no one is aware of the name of your company. However, they’re maybe searching for a product or service you provide. This is why the focus would be on keywords and phrases that target your business offering instead of your business name. As you build customer loyalty and trust, your brand becomes more important to them. It’s at this time that you simply might want to focus on your brand to strengthen the link with customers.
Once your brand starts to grow, new potential customers will be able to find you easier while searching online. Finding your business by a business name or even just a local search for a service will be due largely to relavant keywords (SEO) and backlinks (content marketing). Therefore, it pays to follow Google’s guidelines as well as utilising Google My Business to expand your brand in local market.
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