Industry News and Updates

We share out expertise on effective business and marketing strategies to help you reach leads and prospects via your website, social media and search engines.

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms.…
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Digital Marketing and Branding

Improve Your Business Brand Today with Digital Marketing

Digital Branding Digital Marketing isn't an exact science. This becomes apparent once making an attempt to include both marketing and branding into one process. This methodology becomes a little tricky. On the one aspect, Search Engine Optimisation (SEO)…
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